TIMELINE
May 2024 - Aug 2024
MY ROLE
Product Designer
User Researcher
UX Writer
PLATFORMS
Mobile App & Mini Program
OVERVIEW
"MeiTuan YouXuan" operates under Meituan as a community e-commerce platform with a "next-day arrival" model. It allows consumers to pre-order items for next-day pickup. The platform aids leaders in managing orders and relationships effectively while providing analytics to understand sales trends and customer needs.
CONTRIBUTIONS
This summer, I joined Meituan as a product designer. I worked closely with the product manager and developers to address design requirements, improve multiple experience issues within the product, and develop a unified design system to ensure consistency. Additionally, I participated in on-site research to understand user pain points and needs, proposing design solutions and identifying new business opportunities.
DESIGN JOURNEY
01.
Define
Begin with the PRD to understand project goals and requirements
02.
Research
Perform competitive analysis and user interviews to inform design decisions
03.
Design
Develop wireframes and mid-fidelity prototypes to visualize user interactions
05.
Test
Engage with the design review ro test, ensuring design fidelity
04.
Critic
Design Critic to refine designs based on technical constraints and critical feedback
06.
Deliver
Deliver ✨
PROJECT OVERVIEW
While I cannot share the details of the pages due to NDA restrictions, I would love to share with you some of the projects I was involved in✨
Project 1.
Optimized design to simplify user registration and improve efficiency
Before
Error messages significantly impact users' psychological stress.
Face ID button does not match what the user perceives
After
Use face ID design element that closer to user’s cognition
Reduce the visual impact of the error message
28 issues have been discovered that might be causing a bad registration experience and 14 design issues have been fixed.
Project 2.
To complete registration, users must add multiple WeChat groups. When showing multiple group QR codes, users must be guided to the group to improve the information displayed.
5 iterations to address business and technical constraints before delivery.
Project 3.
Unfriendly expressions in the product impact user efficiency and experience.
Recommended
Users who do not follow the activity requirements
Not Recommended
Invalid user
User-friendly writing standards improve user experience. 85 issues in writing, design, and interaction are found when walking through the application, with 40+ issues resolved. This benefits businesses with faster page setup and guidance.
SUMMARIES
20+
Pages Being Shipped
16
Users Being Interviewed
80+
Design issues being found
Retrospective
I had a great summer with companies that care about customers and support employee growth. Big thanks to all the awesome coworkers I met during these 3 months!
01. Ask feedbacks in an early stage!
Seeking early feedback can help prevent missteps in design when there is insufficient PRD or a clear design direction.
02. Review projects when it is finished
Evaluating what went well and what didn't after a project concludes can provide valuable insights that can be applied to future projects.
03. Never stop thinking
Business or product teams may occasionally fall short in delivering optimal solutions to achieve their objectives. Therefore, designers should strive to enhance user experience while also meeting business goals.
Due to DNA, I didn’t go deep into each project. Contact me if you want to learn more about my work 👋🏻
OTHER PROJECTS
Check Out More!
